After experimenting with social media platforms, I found their formats a bit limiting. I wanted a space that offered more creative freedom – a place to fully express and unify my diverse roles and interests in science, art and design. This led me to create my own website and build a personal brand that conveys a clear, unified message across digital platforms. In the process, I began exploring the concept of personal branding through books and articles. One idea stood out: we are not defined by our roles, as these can change, but by our contributions and values. This thought inspired me to reflect on my own values and find the common thread through my various roles and ventures. After a lot of brainstorming, I identified three core values that felt true to me: innovation, leadership and